Universal Design

New requirements for universal design came in June 2019 in Norway. Universal design is a key question in Norway.

It is still a topic that we don’t hear about so often, so what is Universal design? and In which ways is it useful? You can learn more about Universal design by reading our blogpost, Universal Design, Our Responsability.

Stay on this page if you want to read the case of Norway and the 4 core principles of Universal Design.


Today, more than 1 million Norwegians have visual, hearing or mobility impairments. In order for these potential users or customers to be able to fully use your website, it must be universally designed.

The standard is called WCAG (Web Content Accessibility Guidelines) 2.0. and is divided into three levels according to how well a website, application or app follows the standard.

A – poor (minimum requirement)
AA – better
AAA – best

Talk to us about universal design

The Equality and Discrimination Act is currently being updated so that the EU directive for the accessibility of websites and mobile applications is incorporated into Norwegian law with a planned start-up on 1 July 2019.

Accessibility and Universal Design is about designing the environment so that we take into account the variation in the functional ability of the inhabitants, including people with disabilities. When you create something that is universally designed, you reach all the target groups through one and the same solution.

By July 2020, all Norwegian websites, applications and digital solutions must be universally designed.

Websites and applications must comply with the WCAG 2.0 standard, which requires that everyone with visual, hearing and mobility impairments be able to use websites, software and apps on an equal basis with the aid of helps.

Our experience is that universally designed websites work better for everyone – even those who are functionally healthy. It provides a better user experience and higher conversion. A win-win situation.

There are four principles of universal design:

Possible to perceive • Possible to operate • Understandable • Robust

Possible to Perceive

Information and user interface components must be presented to users in ways that they can perceive.

Many blind or partially sighted people use equipment that reads web pages mechanically. The website must therefore be possible to read with reading programs. It must also be possible to zoom in on the website.
Contrast between text and background must have good readability. For example, an image must have a caption or associated text that describes what is being depicted. For example, the caption to the image of a house may be. “Picture of a white house in a rural setting.” Another example is filling out online forms. There must be text that explains what the user should write in the fields. Video and audio must be subtitled or deaf interpreted. There are a number of exceptions here, but the basic rule is that video and audio must be subtitled.

Possible to Operate

It must be possible to operate user interface components and navigation functions. This means that it should be possible to navigate your website, software or app using a keyboard. It must be possible to navigate the website without being able to see the website, therefore the structure of the website is important. Titles, headings and text with correct descriptions in the code such as H1, H2, H3 etc. must be used and one must be consistent with how this is used.

The website must also not contain flashing elements that can cause epileptic seizures. The user must have enough time to read or consume content. This means that things must not disappear after a while from your website. Audio and video must be able to pause or stop. The user must at all times know where on the website the user is even if the user cannot see the website.


It must be possible to understand information and operation of user interfaces.

Your website must be able to tell automatically which language the website is in.

The website must be predictable. This means that the website must not change when the user uses the website.

If the website has errors, it must be possible to report this to the user as text.


The content must be robust enough to be reliably interpreted by user agents, including compensatory technology.

This means that your website must be secured for future technology updates.